Connecting Sports - Football Project between Hannover 96 and Shenzhen-Baoan, China
On September 25, 2018, Hannover 96 and Shenzhen-Baoan signed an agreement as part of a planned cooperation approach to establish a Hannover 96 football school in Shenzhen-Baoan, with LNC support.
The Hanover 96 football school already has successfully established a corresponding project in Beijing and intends to use the self-developed 4-phase training model to further establish itself in the Chinese market. LNC assisted with marketing measures, connected the respective partners, and help create a market access to the Shenzhen-Baoan location, in a joint effort with the Hannover 96 team and Lagardère Sports Germany GmbH, including a major accompanying event on September 25, 2018, at the HDI arena in Hanover.
An important part of this event, LNC created a networking environment for invited business and political guests, f.e. from within the health industry, to exchange ideas with the representatives of the Chinese delegation and develop additional cooperation projects.